How Cloudar uses EngageTech to expand across Europe
Learn how an AWS full-service solutions company is using EngageTech’s Outsourced SDR service to open doors and increase brand awareness in new European markets.
The challenge
Cloudar wanted to use an outbound sales strategy to expand into new markets. Despite being disappointed by previous sales development companies, they trusted EngageTech to help them grow.
The solution
EngageTech provided our Outsourced SDR service in the BeNeLux market as a proof of concept, before tripling the number of reps and expanding into the Nordics.
The results
EngageTech’s SDRs deliver as many as six qualified meetings per week, contributing significantly to Cloudar’s sales funnel.
Cloudar is a Belgium-based AWS solutions company with big ambitions. The company is an AWS Premier Consulting Partner, reseller and provider of 24/7 managed services to medium and enterprise companies in the BeNeLux region and beyond. Being part of Cronos Groep, Cloudar can offer their customers complete solutions that go beyond AWS expertise. With over 5,000 IT consultants, and an average yearly growth rate of 15%, Cronos Groep has become one of the most solvent and trusted technology partners in Belgium and Luxemburg.
Starting small with a proof of concept
It’s not uncommon for clients to come to us off the back of poor experiences with other sales development companies. This was certainly the case with the team at Cloudar, who were understandably sceptical of the level of service we were promising to deliver.
They wished to start off small with a proof-of-concept campaign in their main market. We were more than happy to oblige — and even happier to back up our claims with great results in a matter of weeks.
Excellent results lead to new markets
Cloudar was quick to double down on our offering after seeing the impact of our first campaign. With our one-man SDR team generating as many as six leads each week for Cloudar’s sales team, they were eager to expand our success into the Nordic market.
The Nordic market is a major target for Cloudar because of the market’s maturity. Companies usually have at least one cloud service and often several. Because of this, the team resourced two additional EngageTech SDRs to boost brand awareness and open doors they may otherwise struggle to do so.
Great communication makes all the difference
Raf Lenaerts, Cloudar’s Head of Sales & Business Development, says communication is a big reason why our partnership is so successful. It’s outrageous. His words, not ours.
EngageTech’s dedicated SDRs are a part of the company's Slack channel, where they can ask questions and get answers directly from the Cloudar sales team and support staff.
Many in the company consider them as much a part of the Cloudar team as anyone else. Given Cloudar’s commitment to expanding their reach through outbound sales, we aim to build an even stronger bond in the years to come.
“EngageTech's outstanding communication and dedicated SDRs have been pivotal in our success. They've seamlessly integrated with our team, becoming an indispensable part of Cloudar's growth journey. With their support, we've opened doors to new markets and achieved remarkable results.”<div class="author">—Raf Lenaerts, Head of Sales & Business Development at Cloudar</div>
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