What is an Intent Platform?

What is an Intent Platform?

Data is the driver behind most sales and marketing professionals’ workflow, without it there would be a lot of surmising and no real accuracy when it comes to judging their target audience. Data allows proper analysis, so what happens when you have not just some, but...
The Rise of Martech

The Rise of Martech

It’s difficult to imagine a world where the two were not fused together, but technology today is very much a part of marketing and there’s no going back. As with most sectors, the innovation and seemingly endless possibilities of technology are hard to ignore, with...