The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

The B2B Marketer’s Guide to Finding Success on LinkedIn

The B2B Marketer’s Guide to Finding Success on LinkedIn

Freddie Marryat, Marketing Manager, EngageIQWe live and breathe LinkedIn here at EngageTech. We continually praise it as one of the most important tools for SDRs. But it can also be a great tool for marketing professionals looking to increase brand exposure, speak...

Winning with ABS: The Account-Based Selling Playbook for SDRs

Winning with ABS: The Account-Based Selling Playbook for SDRs

Freddie Marryat, Marketing Manager, EngageIQAccount-based selling is one of the most effective strategies your inside sales team can run.  Data from Sirius Decisions found 91% of companies report a better pipeline conversion rate with an account-based approach than...

30+ Sales Incentives That Will Actually Motivate SDRs

30+ Sales Incentives That Will Actually Motivate SDRs

Freddie Marryat, Marketing Manager, EngageIQSales incentives are much more than attractive commission packages. They do way more than boost sales figures, too. An effective sales incentives program can help reps feel valued and stay positive. Incentives can even help...

Ending the Cold Call vs Cold Email Debate

Ending the Cold Call vs Cold Email Debate

Freddie Marryat, Marketing Manager, EngageIQIt’s the question every SDR wants to know the answer to “Is it better to cold call or cold email?” While we hate to sit on the fence, they are both perfectly good sales tactics on the own. Used together, however, they can be...

5 Strategies We’ve Used to Transform Our Cold Email Outreach

5 Strategies We’ve Used to Transform Our Cold Email Outreach

Freddie Marryat, Marketing Manager, EngageIQThe Coronavirus pandemic has been tough on sales teams, and we’re no exception. Unless we have mobile numbers for prospects, it’s been all but impossible to get hold of people. Every cloud has a silver lining, however....