The New Business Experts
We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.
The Best Hard Work is Smart Work
When it comes to hard work, wouldn’t it be better to work smarter? Read on to see how working smarter can make a huge difference to the way you work harder.
Outbound Marketing and Sales vs Inbound Strategy – Which is Most Effective?
Successful marketers are always on the lookout for new ways to stay ahead of the pack; keeping fresh with their approach and not over-relying on tried and tested methods – well at least that’s the idea. When performance begins to stagnate and the sales flow is running...
Why You Need to Know about Demand Orchestration Software
Of the many sales and marketing terms that you’ll encounter, some are self-explanatory whereas others can leave you lost in jargon. From CRM to CRO and beyond, you can be forgiven for getting your churn rate mixed with your bounce rate. Demand Orchestration is another...
The Era of Data Dominance is Now
It is no understatement to say data is a dominant force today, with companies investing huge amounts into their own data mining and extracting resources. The numbers behind why this is are truly astounding; IBM reported that 90% of all data had been created within the...
Cold calling, the foundation of any salesperson?
For as long as most people can remember, cold calling has been the best weapon in a salesperson’s armoury and sometimes the only way to drive sales forward. As much as prospects on the receiving end may not always appreciate a call out of the blue, it would present a...
AI – Is My Job Safe?
Job security is never far from anyone’s mind, especially when companies are looking for ways to streamline processes and ultimately cut costs. So, you’ll be pleased to know that with the steady rise in artificial intelligence that can change the way companies work,...
What is an Intent Platform?
Data is the driver behind most sales and marketing professionals’ workflow, without it there would be a lot of surmising and no real accuracy when it comes to judging their target audience. Data allows proper analysis, so what happens when you have not just some, but...
The Rise of Martech
It’s difficult to imagine a world where the two were not fused together, but technology today is very much a part of marketing and there’s no going back. As with most sectors, the innovation and seemingly endless possibilities of technology are hard to ignore, with...
Does this challenge sound familiar for you and your team?
“I always hit a road-block when I connect with a gate-keeper. If I was better in those situations my connection rate would improve, and I’d schedule more sales engagements.”
The Secret to a Full New Business Diary
Picture the scene; you are a salesperson on the sofa watching Dynasties, Strictly, X-Factor Results, Match of the Day 2 or the 1135th Harry Potter re-run on Film4 – take your pick. Eager for the start of another Monday to launch your assault on your quarterly target...