The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

The Value of Search Intent & Why it Matters

The Value of Search Intent & Why it Matters

Among all the things you need to focus on as a business, the intentions of your customer base are one of the highest priorities to understand, especially in the age of search. With an estimated 4 billion Google searches conducted online every day, with as many as 90%...

Need for Personalisation

Need for Personalisation

Receiving something personalised has a positive effect, fact; if somebody or something has gone to the trouble of personalising their efforts specifically to you, then it’s bound to make you feel a little bit special. At least that’s the idea anyway, with...

The Era of Data Dominance is Now

The Era of Data Dominance is Now

It is no understatement to say data is a dominant force today, with companies investing huge amounts into their own data mining and extracting resources. The numbers behind why this is are truly astounding; IBM reported that 90% of all data had been created within the...

Cold calling, the foundation of any salesperson?

Cold calling, the foundation of any salesperson?

For as long as most people can remember, cold calling has been the best weapon in a salesperson’s armoury and sometimes the only way to drive sales forward. As much as prospects on the receiving end may not always appreciate a call out of the blue, it would present a...

AI – Is My Job Safe?

AI – Is My Job Safe?

Job security is never far from anyone’s mind, especially when companies are looking for ways to streamline processes and ultimately cut costs. So, you’ll be pleased to know that with the steady rise in artificial intelligence that can change the way companies work,...

What is an Intent Platform?

What is an Intent Platform?

Data is the driver behind most sales and marketing professionals’ workflow, without it there would be a lot of surmising and no real accuracy when it comes to judging their target audience. Data allows proper analysis, so what happens when you have not just some, but...