The New Business Experts
We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.
Research Is Dead: Why Intelligent Data Is the Future for SDRs
Freddie Marryat, Marketing Manager, EngageIQResearch is killing the SDR. In today’s market, the buyer expects a personalised pitch with detailed knowledge about their challenges to even hook them into having a meeting. Finding that detailed information takes time and...
The Power of Purchase Intent Data in B2B Marketing
Freddie Marryat, Marketing Manager, EngageIQRight now there are dozens, if not hundreds, of companies matching your ideal customer profile who are hunting for a solution just like yours. Wouldn’t it be great if you could find out exactly who they are and how best to...
6 Steps to a Positive Mindset That Sends Sales Soaring
Freddie Marryat, Marketing Manager, EngageIQIt doesn’t matter how good of an SDR you are. If you aren’t in the right mindset, you’re going to struggle to succeed. Negative thoughts and a lack of belief are common among new SDRs. But even high-flying reps who regularly...
B2B Pipeline Generation in 2021: Where Can Leads Come From?
Freddie Marryat, Marketing Manager, EngageIQThe coronavirus has laid waste to marketing plans and budgets. As trade shows and conferences were cancelled one after the other, B2B marketers everywhere were left scrabbling for new leads. It looks like 2021 may not be...
Stop the No-Show: How SDRs Can Improve Meeting Attendance Rates
Freddie Marryat, Marketing Manager, EngageIQYou’ve worked like a dog to set up a meeting only for the prospect not to show up. Now you’re getting grief from your sales associate and, even worse, you won’t get paid commission, either. Getting ghosted in sales is even...
LinkedIn Voice Messages: A Guide For Inside Sales Reps
Freddie Marryat, Marketing Manager, EngageIQWant a faster, more personalised way to connect with your LinkedIn contacts? LinkedIn voice messages could be the perfect solution. Or they could be a complete waste of time. The only way to know for sure is to test them...
Cold Email Templates Don’t Work. Here’s What to Do Instead
Freddie Marryat, Marketing Manager, EngageIQAre you looking for cold email templates? We don’t blame you. When the average cold email campaign has a 1% response rate, it’s tempting to do anything to increase the odds of getting your email read. Cold email templates...
The B2B Marketer’s Guide to Finding Success on LinkedIn
Freddie Marryat, Marketing Manager, EngageIQWe live and breathe LinkedIn here at EngageTech. We continually praise it as one of the most important tools for SDRs. But it can also be a great tool for marketing professionals looking to increase brand exposure, speak...
7 Ways to Improve Sales and Marketing With Sales Call Recordings
Freddie Marryat, Marketing Manager, EngageIQSales call recordings are chronically underused by sales and marketing professionals. Most sales managers only use them for training SDRs. Most marketers never use them at all. It’s a huge shame because sales call...
How Smart Marketers Use AI to Increase Leads and Improve Quality
Freddie Marryat, Marketing Manager, EngageIQAccording to McKinsey, AI has the potential to unlock $2.6 trillion of value in marketing and sales. That value isn’t limited to B2C and SaaS marketing, even though those industries receive all the attention. AI is already...