The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

7 Ways to Maximise the Value of Intent Data

7 Ways to Maximise the Value of Intent Data

Freddie Marryat, Marketing Manager, EngageIQIntent data has the potential to transform your marketing and sales departments. With the right sales enablement tool, you can fix your leak waterfall, streamline prospect research, and discover more opportunities. But, like...

Why MQLs Don’t Convert and What You Can Do About It

Why MQLs Don’t Convert and What You Can Do About It

Freddie Marryat, Marketing Manager, EngageIQIf you’re like most organisations, chances are you have a leaky waterfall. According to MarketingSherpa, more than 79% of marketing leads don’t convert to sales. Why is that? Are they not really as qualified as your team...

Case Study: Convergence Group

Case Study: Convergence Group

Convergence Group, CaaS Experts Convergence Group is a leading provider of telecoms and network infrastructure. Founded in 1999 it has grown with the belief that everyone should have access to reliable connectivity in a fairer and more flexible way. Convergence Group...

Research Is Dead: Why Intelligent Data Is the Future for SDRs

Research Is Dead: Why Intelligent Data Is the Future for SDRs

Freddie Marryat, Marketing Manager, EngageIQResearch is killing the SDR. In today’s market, the buyer expects a personalised pitch with detailed knowledge about their challenges to even hook them into having a meeting. Finding that detailed information takes time and...

The Power of Purchase Intent Data in B2B Marketing

The Power of Purchase Intent Data in B2B Marketing

Freddie Marryat, Marketing Manager, EngageIQRight now there are dozens, if not hundreds, of companies matching your ideal customer profile who are hunting for a solution just like yours. Wouldn’t it be great if you could find out exactly who they are and how best to...

6 Steps to a Positive Mindset That Sends Sales Soaring

6 Steps to a Positive Mindset That Sends Sales Soaring

Freddie Marryat, Marketing Manager, EngageIQIt doesn’t matter how good of an SDR you are. If you aren’t in the right mindset, you’re going to struggle to succeed. Negative thoughts and a lack of belief are common among new SDRs. But even high-flying reps who regularly...

B2B Pipeline Generation in 2021: Where Can Leads Come From?

B2B Pipeline Generation in 2021: Where Can Leads Come From?

Freddie Marryat, Marketing Manager, EngageIQThe coronavirus has laid waste to marketing plans and budgets. As trade shows and conferences were cancelled one after the other, B2B marketers everywhere were left scrabbling for new leads.  It looks like 2021 may not be...

Stop the No-Show: How SDRs Can Improve Meeting Attendance Rates

Stop the No-Show: How SDRs Can Improve Meeting Attendance Rates

Freddie Marryat, Marketing Manager, EngageIQYou’ve worked like a dog to set up a meeting only for the prospect not to show up. Now you’re getting grief from your sales associate and, even worse, you won’t get paid commission, either. Getting ghosted in sales is even...

LinkedIn Voice Messages: A Guide For Inside Sales Reps

LinkedIn Voice Messages: A Guide For Inside Sales Reps

Freddie Marryat, Marketing Manager, EngageIQWant a faster, more personalised way to connect with your LinkedIn contacts? LinkedIn voice messages could be the perfect solution.  Or they could be a complete waste of time. The only way to know for sure is to test them...

Cold Email Templates Don’t Work. Here’s What to Do Instead

Cold Email Templates Don’t Work. Here’s What to Do Instead

Freddie Marryat, Marketing Manager, EngageIQAre you looking for cold email templates? We don’t blame you. When the average cold email campaign has a 1% response rate, it’s tempting to do anything to increase the odds of getting your email read. Cold email templates...