Freddie Marryat, Marketing Manager, EngageIQ Love it or hate it, cold calling is by far the most effective weapon in an SDR’s arsenal. It might be stressful, says ConnectAndSell’s Gerry Hill on Linkedin, but no other channel is better for information gathering....
Freddie Marryat, Marketing Manager, EngageIQ Experienced SDRs know the score. Ring a company number, sometimes even a direct dial, and you’re unlikely to get through to the decision-maker straight away. More often than not, you’ll hit a gatekeeper —...
Freddie Marryat, Marketing Manager, EngageIQ Creating an accurate and high-quality B2B prospecting list is essential if you want to get the most from your inside sales team. It’s not just a case of giving them people to call; a good list will make sure they are...
Let’s start at the beginning – quite literally. The best way to maximise B2B sales is to improve the very first step of the sales process – which is, of course, prospecting. Without this vital step, your sales pipeline would be littered with drop-offs and your reports...
Obstacles; we all have them, none more so than in sales and marketing strategies, but what if we told you that most of these obstacles are self-made? Barriers that are put up as an excuse for poor performance will help nobody, leading to the various myths that can...
Among all the things you need to focus on as a business, the intentions of your customer base are one of the highest priorities to understand, especially in the age of search. With an estimated 4 billion Google searches conducted online every day, with as many as 90%...
