by amelia | Jul 20, 2021 | Uncategorized
Freddie Marryat, Marketing Manager, EngageIQ Research has shown personalised emails double response rates. But personalising emails is time-consuming as hell. No SDR can send enough fully personalised emails in a day to make it worthwhile. So what’s an SDR to do?... 
by amelia | Jul 20, 2021 | Uncategorized
Freddie Marryat, Marketing Manager, EngageIQ One way to improve your cold email is to send dozens of emails a day, hundreds of emails a month for six months straight. Another is to copy what works for other SDRs. If your targets don’t give you time to do the former,... 
by Freddie Marryat | Jun 5, 2020 | Uncategorized
Freddie Marryat, Marketing Manager, EngageIQ Love it or hate it, cold calling is by far the most effective weapon in an SDR’s arsenal. It might be stressful, says ConnectAndSell’s Gerry Hill on Linkedin, but no other channel is better for information gathering.... 
by Freddie Marryat | Jun 4, 2020 | Uncategorized
Freddie Marryat, Marketing Manager, EngageIQ Experienced SDRs know the score. Ring a company number, sometimes even a direct dial, and you’re unlikely to get through to the decision-maker straight away. More often than not, you’ll hit a gatekeeper —... 
by Freddie Marryat | Jun 2, 2020 | Uncategorized
Freddie Marryat, Marketing Manager, EngageIQ Creating an accurate and high-quality B2B prospecting list is essential if you want to get the most from your inside sales team. It’s not just a case of giving them people to call; a good list will make sure they are... 
by Freddie Marryat | Dec 18, 2019 | Uncategorized
Let’s start at the beginning – quite literally. The best way to maximise B2B sales is to improve the very first step of the sales process – which is, of course, prospecting. Without this vital step, your sales pipeline would be littered with drop-offs and your reports... 