Marketing is more of a catch all term these days than a specific job function. As sales and marketing become more and more aligned the divide between both becomes blurred. In this blog we discuss the relationship that marketing has with its boisterous brother sales, and how together they can align towards the common goal. We aim to unpack some of the buzzwords as well as touching on how AI is revolutionising the industry and what we can expect in the coming years. If you have any further questions about any of the topics covered then feel free to get in touch using the contact us page or the live chat below.