Industry Insights
Industry Insights Archive
by Freddie Marryat | May 5, 2020 | Industry Insights
Freddie Marryat, Marketing Manager, EngageIQ 05 May 2020 The beauty of sales is that you can never stop improving. It doesn’t matter how long you’ve been in the industry or how many sales calls you’ve made; there are always new tricks to learn and... 
by Freddie Marryat | Apr 9, 2020 | Industry Insights
Freddie Marryat, Marketing Manager, EngageIQ 09 April 2020 It isn’t just sporting events and music festivals that marketing and sales reps are going to miss due to the coronavirus pandemic. Conferences, networking events and tradeshows are also getting cancelled left,... 
by Freddie Marryat | Apr 9, 2020 | Industry Insights
Freddie Marryat, Marketing Manager, EngageIQ 09 April 2020 It’s a challenging time for almost every business. While the tech industry hasn’t been decimated in the same way as leisure and tourism, the coronavirus is leaving its mark — and sales departments are no... 
by Freddie Marryat | Dec 12, 2019 | Industry Insights
Understanding purchase intent and how to utilise it is a fundamental part of any marketing strategy, and an invaluable tool for improving sales rates. In B2C marketing, purchase intent data is based on context data such as browsing history and demographics and can be... 
by Freddie Marryat | Dec 6, 2019 | Industry Insights
This time last year, Forbes posted this article predicting how sales is likely to change over 2019. It seemed only apt to go back and review what went on, how it happened and if there was any weight in their predictions. Is Forbes the divinatory powerhouse that it... 
by Freddie Marryat | Nov 26, 2019 | Industry Insights
As we head towards the end of another busy year, it’s time to start reflecting on what trends have been taking the world by storm and what will be the ones to look out for in 2020. There are many words and phrases that suddenly become commonplace, some used (or... 