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Industry Insights
Industry Insights Archive
3 Lead Gen Strategies to Replace Cancelled Events
Freddie Marryat, Marketing Manager, EngageIQ 09 April 2020 It isn’t just sporting events and music festivals that marketing and sales reps are going to miss due to the coronavirus pandemic. Conferences, networking events and tradeshows are also getting cancelled left,...
COVID-19 is Changing B2B Sales: Here’s How to React
Freddie Marryat, Marketing Manager, EngageIQ 09 April 2020 It’s a challenging time for almost every business. While the tech industry hasn’t been decimated in the same way as leisure and tourism, the coronavirus is leaving its mark — and sales departments are no...
What is Intent Based Marketing? How to Use Purchase Intent Data to Improve Sales Prospecting
Understanding purchase intent and how to utilise it is a fundamental part of any marketing strategy, and an invaluable tool for improving sales rates. In B2C marketing, purchase intent data is based on context data such as browsing history and demographics and can be...
Forbes: Divinatory powerhouse or shooting in the dark?
This time last year, Forbes posted this article predicting how sales is likely to change over 2019. It seemed only apt to go back and review what went on, how it happened and if there was any weight in their predictions. Is Forbes the divinatory powerhouse that it...