Freddie Marryat, Marketing Manager, EngageIQ Artificial intelligence is the future of sales. That’s not to say robots are going to replace sales teams (at least not in our careers), but it will transform the way SDRs, sales executives and managers work. In fact,...
Many philosophical minds are contemplating where AI is going to strike first, will it take our jobs? Our relationships? Wage war? It seems it has made its first move already and I fear the battle against our superior robot counterparts is already lost. AI has struck...
Google algorithm changes normally strike a sense of dread or at the very least a sense of trepidation into the heart of all content producers. Previous updates such as hummingbird, penguin and panda have seen drastic changes in the way the web is portrayed, largely...
You may have heard of the process of opinion mining, whereby data is collected solely to understand a target audience’s view of a company’s product and services. If not, then you’ll probably be surprised to hear that this is indeed something that can be achieved...
There is nothing worse than your work becoming monotonous, day after day of the same old processes and approaches that you’re still hoping will reap continuous rewards; variety is the spice of life as they say, but how can you add that spice into your own work...
Of the many sales and marketing terms that you’ll encounter, some are self-explanatory whereas others can leave you lost in jargon. From CRM to CRO and beyond, you can be forgiven for getting your churn rate mixed with your bounce rate. Demand Orchestration is another...
