Working in sales can truly be like riding a rollercoaster – one with never-ending ups, downs, loops, twists and turns and a rickety track to boot. One week, everything can be going great; you’re smashing targets, sweeping sales through the pipeline, getting fantastic...
Let’s start at the beginning – quite literally. The best way to maximise B2B sales is to improve the very first step of the sales process – which is, of course, prospecting. Without this vital step, your sales pipeline would be littered with drop-offs and your reports...
Understanding purchase intent and how to utilise it is a fundamental part of any marketing strategy, and an invaluable tool for improving sales rates. In B2C marketing, purchase intent data is based on context data such as browsing history and demographics and can be...
This time last year, Forbes posted this article predicting how sales is likely to change over 2019. It seemed only apt to go back and review what went on, how it happened and if there was any weight in their predictions. Is Forbes the divinatory powerhouse that it...
Is Cold Calling Becoming Harder? Anyone working in a business that utilises cold calling understands how the practice can feel like a losing battle, and there are some rather disheartening statistics out there that all claim to prophesise the end of days for cold...
