Freddie Marryat, Marketing Manager, EngageIQ 03 April 2020 Over the past ten years, we’ve been lucky enough to see behind the scenes of dozens of B2B inside sales operations. We’ve worked in these teams, we’ve worked alongside these teams and we’ve even helped to...
Now that the new year is well underway, we can truly get back into the swing of things and find the opportunity to take stock of business. Looking forward, one thing is clear; the speed at which technology is changing around us is rapidly increasing, and therefore the...
Working in sales can truly be like riding a rollercoaster – one with never-ending ups, downs, loops, twists and turns and a rickety track to boot. One week, everything can be going great; you’re smashing targets, sweeping sales through the pipeline, getting fantastic...
Let’s start at the beginning – quite literally. The best way to maximise B2B sales is to improve the very first step of the sales process – which is, of course, prospecting. Without this vital step, your sales pipeline would be littered with drop-offs and your reports...
Understanding purchase intent and how to utilise it is a fundamental part of any marketing strategy, and an invaluable tool for improving sales rates. In B2C marketing, purchase intent data is based on context data such as browsing history and demographics and can be...
