Freddie Marryat, Marketing Manager, EngageIQ Do you care about helping your prospects, or are you just interested in making a sale? Here’s a crazy idea: what if the former could facilitate the latter. That’s what value-based selling is all about, and...
Freddie Marryat, Marketing Manager, EngageIQ Few (if any) successful B2B sales calls are made by sales reps plucking a prospect at random from their CRM and giving them a call. Yet most B2B sales reps have little in the way of a thought-through process when it comes...
Freddie Marryat, Marketing Manager, EngageIQ Artificial intelligence is the future of sales. That’s not to say robots are going to replace sales teams (at least not in our careers), but it will transform the way SDRs, sales executives and managers work. In fact,...
Freddie Marryat, Marketing Manager, EngageIQ What you say in the first few seconds of a cold call arguably matters more than the rest of your sales pitch put together. That’s not to say that your pitch isn’t important. Of course it is. But if you’ve spent enough time...
Freddie Marryat, Marketing Manager, EngageIQ Hiring sales development reps fresh out of college or university isn’t the only way to blood new reps into your team. Enter the mythical creature that is an SDR with one or two years of experience who is looking for a new...
