by Freddie Marryat | Jan 20, 2021 | Inside Sales
Freddie Marryat, Marketing Manager, EngageIQ Account Based Marketing (ABM) can create a better and more personalised buyer’s journey that drives significantly higher ROI compared to more traditional approaches. But it isn’t without issues. ABM at its best happens on a... 
by Freddie Marryat | Jan 19, 2021 | Inside Sales
Freddie Marryat, Marketing Manager, EngageIQ How well do you really understand the people and organisations you market to? You probably know the names of the accounts in your waterfall, the sectors your campaigns target and the level of decision-maker you need to... 
by Freddie Marryat | Jan 18, 2021 | Inside Sales
mTab, Customer Insight Solution Top Line A six-month campaign to identify net-new contacts across a very small enterprise target account pool. EngageIQ empowered SDRs to make more calls, have better conversations and work more autonomously. The Brief mTAB is a leading... 
by Freddie Marryat | Dec 23, 2020 | Inside Sales
Freddie Marryat, Marketing Manager, EngageIQ Intent data has the potential to transform your marketing and sales departments. With the right sales enablement tool, you can fix your leak waterfall, streamline prospect research, and discover more opportunities. But,... 
by Freddie Marryat | Nov 27, 2020 | Inside Sales
Freddie Marryat, Marketing Manager, EngageIQ If you’re like most organisations, chances are you have a leaky waterfall. According to MarketingSherpa, more than 79% of marketing leads don’t convert to sales. Why is that? Are they not really as qualified as your team... 