Freddie Marryat, Marketing Manager, EngageIQ Are you looking for cold email templates? We don’t blame you. When the average cold email campaign has a 1% response rate, it’s tempting to do anything to increase the odds of getting your email read. Cold email templates...
Freddie Marryat, Marketing Manager, EngageIQ We live and breathe LinkedIn here at EngageTech. We continually praise it as one of the most important tools for SDRs. But it can also be a great tool for marketing professionals looking to increase brand exposure, speak...
Freddie Marryat, Marketing Manager, EngageIQ Sales call recordings are chronically underused by sales and marketing professionals. Most sales managers only use them for training SDRs. Most marketers never use them at all. It’s a huge shame because sales call...
Freddie Marryat, Marketing Manager, EngageIQ According to McKinsey, AI has the potential to unlock $2.6 trillion of value in marketing and sales. That value isn’t limited to B2C and SaaS marketing, even though those industries receive all the attention. AI is already...
Freddie Marryat, Marketing Manager, EngageIQ Account-based selling is one of the most effective strategies your inside sales team can run. Data from Sirius Decisions found 91% of companies report a better pipeline conversion rate with an account-based approach than...
