by Freddie Marryat | Sep 11, 2019 | Uncategorized
Receiving something personalised has a positive effect, fact; if somebody or something has gone to the trouble of personalising their efforts specifically to you, then it’s bound to make you feel a little bit special. At least that’s the idea anyway, with... 
by Freddie Marryat | Sep 2, 2019 | Artificial Intelligence, Industry Insights
There is nothing worse than your work becoming monotonous, day after day of the same old processes and approaches that you’re still hoping will reap continuous rewards; variety is the spice of life as they say, but how can you add that spice into your own work... 
by Freddie Marryat | Aug 21, 2019 | Industry Insights
Successful marketers are always on the lookout for new ways to stay ahead of the pack; keeping fresh with their approach and not over-relying on tried and tested methods – well at least that’s the idea. When performance begins to stagnate and the sales flow is running... 
by Freddie Marryat | Jul 30, 2019 | Artificial Intelligence, Industry Insights
Of the many sales and marketing terms that you’ll encounter, some are self-explanatory whereas others can leave you lost in jargon. From CRM to CRO and beyond, you can be forgiven for getting your churn rate mixed with your bounce rate. Demand Orchestration is another... 
by Freddie Marryat | Jul 23, 2019 | Another Category, Uncategorized
It is no understatement to say data is a dominant force today, with companies investing huge amounts into their own data mining and extracting resources. The numbers behind why this is are truly astounding; IBM reported that 90% of all data had been created within the... 