“97% of marketers surveyed said Account Based Marketing had higher ROI than other marketing activities” Alterra group What a Stat. These are the kind of punchlines that as a marketer, force you to at least review your marketing strategy; they make you err, stutter and...
Google algorithm changes normally strike a sense of dread or at the very least a sense of trepidation into the heart of all content producers. Previous updates such as hummingbird, penguin and panda have seen drastic changes in the way the web is portrayed, largely...
Among all the things you need to focus on as a business, the intentions of your customer base are one of the highest priorities to understand, especially in the age of search. With an estimated 4 billion Google searches conducted online every day, with as many as 90%...
You may have heard of the process of opinion mining, whereby data is collected solely to understand a target audience’s view of a company’s product and services. If not, then you’ll probably be surprised to hear that this is indeed something that can be achieved...
Receiving something personalised has a positive effect, fact; if somebody or something has gone to the trouble of personalising their efforts specifically to you, then it’s bound to make you feel a little bit special. At least that’s the idea anyway, with...
