The Value of Search Intent & Why it Matters

The Value of Search Intent & Why it Matters

Among all the things you need to focus on as a business, the intentions of your customer base are one of the highest priorities to understand, especially in the age of search. With an estimated 4 billion Google searches conducted online every day, with as many as 90%...
Need for Personalisation

Need for Personalisation

Receiving something personalised has a positive effect, fact; if somebody or something has gone to the trouble of personalising their efforts specifically to you, then it’s bound to make you feel a little bit special. At least that’s the idea anyway, with...