The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

The Secret to Sending 10x More Personalised Emails

The Secret to Sending 10x More Personalised Emails

Freddie Marryat, Marketing Manager, EngageIQResearch has shown personalised emails double response rates. But personalising emails is time-consuming as hell. No SDR can send enough fully personalised emails in a day to make it worthwhile. So what’s an SDR to do? Well,...

60 Seconds to Improve Your Cold Email

60 Seconds to Improve Your Cold Email

Freddie Marryat, Marketing Manager, EngageIQOne way to improve your cold email is to send dozens of emails a day, hundreds of emails a month for six months straight. Another is to copy what works for other SDRs. If your targets don’t give you time to do the former,...

The Athlete’s Guide to Choosing a Great Sales Tool

The Athlete’s Guide to Choosing a Great Sales Tool

Amelia Bennett, Marketing Assistant, EngageIQWhat do sales reps and Olympic athletes have in common?  Not a lot, if we’re honest. But they do both rely on cutting-edge equipment as well as a tremendous amount of skill to do their jobs. Just like the right spikes can...

4 Ways Intelligent Data Supercharges Sales

4 Ways Intelligent Data Supercharges Sales

Freddie Marryat, Marketing Manager, EngageIQAs a sales op, you know the importance of equipping your executives and SDRs with the data they need to sell effectively. But not all data is equal.  There’s the data you can get from LinkedIn or Salesforce — the kind...

Why a UK Data Platform is Key for Successful B2B Sales

Why a UK Data Platform is Key for Successful B2B Sales

Freddie Marryat, Marketing Manager, EngageIQYou have two choices when it comes to sales intelligence platforms. You can have one platform that provides passable data for several markets, or you can have several specialised platforms that excel in specific regions. ...

How to Use Purchase Intent Data to Avoid ABM Pitfalls

How to Use Purchase Intent Data to Avoid ABM Pitfalls

Freddie Marryat, Marketing Manager, EngageIQAccount Based Marketing (ABM) can create a better and more personalised buyer’s journey that drives significantly higher ROI compared to more traditional approaches. But it isn’t without issues. ABM at its best happens on a...

Case Study: mTab

Case Study: mTab

mTab, Customer Insight SolutionTop LineA six-month campaign to identify net-new contacts across a very small enterprise target account pool. EngageIQ empowered SDRs to make more calls, have better conversations and work more autonomously. The BriefmTAB is a leading...