The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

Forbes: Divinatory powerhouse or shooting in the dark?

Forbes: Divinatory powerhouse or shooting in the dark?

This time last year, Forbes posted this article predicting how sales is likely to change over 2019. It seemed only apt to go back and review what went on, how it happened and if there was any weight in their predictions. Is Forbes the divinatory powerhouse that it...

AI has it already won?

AI has it already won?

Many philosophical minds are contemplating where AI is going to strike first, will it take our jobs? Our relationships? Wage war? It seems it has made its first move already and I fear the battle against our superior robot counterparts is already lost. AI has struck...

Buzzword Trends; What Are the Top 5 Going into 2020?

Buzzword Trends; What Are the Top 5 Going into 2020?

As we head towards the end of another busy year, it’s time to start reflecting on what trends have been taking the world by storm and what will be the ones to look out for in 2020. There are many words and phrases that suddenly become commonplace, some used (or...

5 Outbound Prospecting Myths, Why Cold-Calling is Not Dead

5 Outbound Prospecting Myths, Why Cold-Calling is Not Dead

Obstacles; we all have them, none more so than in sales and marketing strategies, but what if we told you that most of these obstacles are self-made? Barriers that are put up as an excuse for poor performance will help nobody, leading to the various myths that can...

Account Based Marketing – What’s the ruddy hype?

Account Based Marketing – What’s the ruddy hype?

“97% of marketers surveyed said Account Based Marketing had higher ROI than other marketing activities” Alterra group What a Stat. These are the kind of punchlines that as a marketer, force you to at least review your marketing strategy; they make you err, stutter and...

The Value of Search Intent & Why it Matters

The Value of Search Intent & Why it Matters

Among all the things you need to focus on as a business, the intentions of your customer base are one of the highest priorities to understand, especially in the age of search. With an estimated 4 billion Google searches conducted online every day, with as many as 90%...

Need for Personalisation

Need for Personalisation

Receiving something personalised has a positive effect, fact; if somebody or something has gone to the trouble of personalising their efforts specifically to you, then it’s bound to make you feel a little bit special. At least that’s the idea anyway, with...