The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

Winning with ABS: The Account-Based Selling Playbook for SDRs

Winning with ABS: The Account-Based Selling Playbook for SDRs

Freddie Marryat, Marketing Manager, EngageIQAccount-based selling is one of the most effective strategies your inside sales team can run.  Data from Sirius Decisions found 91% of companies report a better pipeline conversion rate with an account-based approach than...

30+ Sales Incentives That Will Actually Motivate SDRs

30+ Sales Incentives That Will Actually Motivate SDRs

Freddie Marryat, Marketing Manager, EngageIQSales incentives are much more than attractive commission packages. They do way more than boost sales figures, too. An effective sales incentives program can help reps feel valued and stay positive. Incentives can even help...

Ending the Cold Call vs Cold Email Debate

Ending the Cold Call vs Cold Email Debate

Freddie Marryat, Marketing Manager, EngageIQIt’s the question every SDR wants to know the answer to “Is it better to cold call or cold email?” While we hate to sit on the fence, they are both perfectly good sales tactics on the own. Used together, however, they can be...

5 Strategies We’ve Used to Transform Our Cold Email Outreach

5 Strategies We’ve Used to Transform Our Cold Email Outreach

Freddie Marryat, Marketing Manager, EngageIQThe Coronavirus pandemic has been tough on sales teams, and we’re no exception. Unless we have mobile numbers for prospects, it’s been all but impossible to get hold of people. Every cloud has a silver lining, however....

Get in the Zone With Our B2B Sales Call Planning Ritual

Get in the Zone With Our B2B Sales Call Planning Ritual

Freddie Marryat, Marketing Manager, EngageIQFew (if any) successful B2B sales calls are made by sales reps plucking a prospect at random from their CRM and giving them a call.  Yet most B2B sales reps have little in the way of a thought-through process when it comes...

Sales AI: 5 ways AI is Transforming B2B Sales

Sales AI: 5 ways AI is Transforming B2B Sales

Freddie Marryat, Marketing Manager, EngageIQArtificial intelligence is the future of sales. That's not to say robots are going to replace sales teams (at least not in our careers), but it will transform the way SDRs, sales executives and managers work. In fact,...

Breaking the Ice: Our Favourite Cold Call Opening Lines

Breaking the Ice: Our Favourite Cold Call Opening Lines

Freddie Marryat, Marketing Manager, EngageIQWhat you say in the first few seconds of a cold call arguably matters more than the rest of your sales pitch put together. That’s not to say that your pitch isn’t important. Of course it is. But if you’ve spent enough time...