The New Business Experts

We have collated some of our thoughts on everything New Business, updated weekly this page should give you some unique insights into everything from working for us to cutting edge news in the industry.

4 Ways Intelligent Data Supercharges Sales

4 Ways Intelligent Data Supercharges Sales

Freddie Marryat, Marketing Manager, EngageIQAs a sales op, you know the importance of equipping your executives and SDRs with the data they need to sell effectively. But not all data is equal.  There’s the data you can get from LinkedIn or Salesforce — the kind...

Why a UK Data Platform is Key for Successful B2B Sales

Why a UK Data Platform is Key for Successful B2B Sales

Freddie Marryat, Marketing Manager, EngageIQYou have two choices when it comes to sales intelligence platforms. You can have one platform that provides passable data for several markets, or you can have several specialised platforms that excel in specific regions. ...

How to Use Purchase Intent Data to Avoid ABM Pitfalls

How to Use Purchase Intent Data to Avoid ABM Pitfalls

Freddie Marryat, Marketing Manager, EngageIQAccount Based Marketing (ABM) can create a better and more personalised buyer’s journey that drives significantly higher ROI compared to more traditional approaches. But it isn’t without issues. ABM at its best happens on a...

Case Study: mTab

Case Study: mTab

mTab, Customer Insight SolutionTop LineA six-month campaign to identify net-new contacts across a very small enterprise target account pool. EngageIQ empowered SDRs to make more calls, have better conversations and work more autonomously. The BriefmTAB is a leading...

7 Ways to Maximise the Value of Intent Data

7 Ways to Maximise the Value of Intent Data

Freddie Marryat, Marketing Manager, EngageIQIntent data has the potential to transform your marketing and sales departments. With the right sales enablement tool, you can fix your leak waterfall, streamline prospect research, and discover more opportunities. But, like...

Why MQLs Don’t Convert and What You Can Do About It

Why MQLs Don’t Convert and What You Can Do About It

Freddie Marryat, Marketing Manager, EngageIQIf you’re like most organisations, chances are you have a leaky waterfall. According to MarketingSherpa, more than 79% of marketing leads don’t convert to sales. Why is that? Are they not really as qualified as your team...

Case Study: Convergence Group

Case Study: Convergence Group

Convergence Group, CaaS Experts Convergence Group is a leading provider of telecoms and network infrastructure. Founded in 1999 it has grown with the belief that everyone should have access to reliable connectivity in a fairer and more flexible way. Convergence Group...