They've answered the phone, the small talk is done and the conversation is flowing. Now how do you now convert that into a meeting? Read on to discover more.
Alright SDR champions, let's get down to brass tacks on transforming those engaging conversations into confirmed meetings.
Strike While the Iron's Hot
Timing is everything. Gauge the prospect's interest level and strike at the peak of their engagement. Mentioning a recent success story similar to their situation can be the perfect segue to proposing a meeting.
Confidence Wins
When suggesting a meeting, exude confidence. Present it as the natural next step, offering specific time options rather than a vague "sometime next week?" This approach subtly assumes they're already on board, making it easier for them to say yes.
The Art of Follow-up
Not every prospect will say yes on the first go, and that's okay. A structured follow-up strategy is crucial. Whether it's a tailored email summarising key conversation points or a check-in call, make sure each follow-up adds value and reminds them of the benefits of meeting with you.
Leverage Social Proof
Sharing success stories or testimonials relevant to their challenges can boost your credibility and make the meeting more appealing. It's about showing them the potential impact on their own goals.
Utilise Technology
Tools like calendar scheduling links simplify the process for prospects to book a meeting directly into your calendar. It removes friction and makes committing to a meeting as easy as clicking a button.
Keep the End Goal in Sight
Remember, the aim is to secure a meeting. Keep conversations focused on uncovering and addressing their needs, steering discussions towards how a deeper dive in a meeting can provide them with solutions.
Ready to level up your meeting booking game? Dive into our SDR Benchmarking Calculator to measure your performance, and don't forget to download the full EngageTech SDR Cold Calling Benchmarking Report - 2024 for a comprehensive guide to mastering SDR tactics. Let's turn those talks into actionable outcomes!
{{cta-button-1}}
